The ultimate ‘get ready’ preparation if you’re considering a significant change in your work life. Explore new possibilities, test ideas and work out what’s next for you.Continue reading
Coaching for those who write or want to write
Writing and content work can sometimes be tricky. When might one-to-one coaching be helpful – and is it all about creativity? What about mindset and process?Continue reading
Strategy – the crucial bridge between the goal and the plan
The absence of a clear strategy can hold up or derail our content plans. It can muddle our writing. It can frustrate our marketing efforts and reduce our chances of achieving our business, career or personal goals. And yet we often skip the strategy part. Why? Continue reading
Could content marketing work for you?
I take a look at some of the top-level principles of a content marketing approach. What is it really? And what do you need in order to give ‘content’ the best chance of working well for you?Continue reading
Be yourself, find your true voice
Like a good speaker, a good writer develops their own rhythm, pace, and tone of voice.Continue reading
Reflect, reset, move forward
A regular process of reflection can help us be realistic about where we are and hopeful about future direction.Continue reading
The secret to being a good writer? Read a lot
Are you an avid reader? Do you tend to read mostly for work? How about spending the day immersed in a good book?Continue reading
Tips for writing engaging short copy
Are you writing a short article or blog post and finding that it’s more difficult than you want it to be? Let's take a look inside the writing process.Continue reading