JANE HEATON
Why me?
There’s a story waiting to be told
I’ve always loved words and stories. I remember listening to endless bedtime stories as a child and copying out chunks of prose for the pleasure to seeing the inky words flow across the page.
After ‘A’ Levels and unsure how to earn a living, I opted for business studies and something called ‘marketing’. Looking back, I now see that I was always a writer. My first job was in PR for a small advertising agency; I was taken on with no experience because I could already write and was, apparently, curious and happy to talk with people.
Other marketing roles followed, including in regional newspaper publishing and for brands such as Shell and Cable & Wireless. Then, after two encounters with redundancy, I went freelance and increasingly worked with individual professionals and people running very small businesses.
One day someone said they liked my writing style and asked if I could teach them to write ‘like that’. After thinking about it, I decided I probably could. My marketing and communications work grew to encompass writing workshops and one-to-one coaching.
Today, I bring everything together to help those who want to enhance their own skills and understand how best to get their work and their story out into the world, especially those who write or want to write.
Fact file
- 20-year business and marketing career in publishing, energy, telecoms and learning and development.
- Plus 20 years working independently as a coach, mentor, consultant and thinking partner – with MDs, directors, business owners, marketing and creative people, employed and independent professionals.
- Experience and understanding of a wide range of business environments – in the private and public sector, from big brands to agile start ups.
- Fellow of the Chartered Institute of Marketing (FCIM).
- Author of Content Marketing In A Week, in the Hodder & Stoughton ‘Teach Yourself’ series
- First trained as a coach in 2004 and continued with Barefoot Coaching in 2018. Trained with Laura Berman Fortgang to be an Authorised Now What? Programme Facilitator.
- Further developed own coaching and thinking partner practice in order to work both in and with the natural environment, including as a trained Natural Mindfulness Guide.
- Recent short course CPD includes use of CBT in a coaching context and effective use of AI as an aid to idea generation for writers.
- Member of the Association for Coaching, practising in line with the association’s global code of ethics.
- Volunteer mentor within the CIM mentoring programme.
- Communications Volunteer with English Heritage.